Educate the Audience on your Product and Build Brand Trust
ICL integrates your company name amongst trending news in reputable media outlets or KOL blogs to help you maximize marketing & sales efforts via a series of high-quality educational content.
Communication strategy - Development of the key messaging points, determining target audience and creating storytelling narratives based on your goals
Ongoing PR- Distribution of the company's press releases to international media, placing company's speakers at industry events
Situational PR - Incorporation of the brand into the ongoing news agenda
Educational content - Covering the use cases to the targeted audience in media or in company's blog
Crisis Communications - Preventing and timely working off the negative
Media training - Preparing company's executive for an impactful speech
ICL helps to aspire your community to become your greatest brand ambassadors, to drive the product and business growth, by maintaining transparent and engaging conversations.
ICL powers your professional background to share your expertise with the potential investors, partners or end users from trusted channels of communications with meaningful topics.
Public Speaking - Securing speaker invitations on industry events and popular podcasts
Opinion Leader Content - Infiltrating expert comments, columns, or interviews in news agenda
Media Training - Fine-tuning your message while giving a public speech or an interview
Reputation Management - Crisis communications and personal rebranding
Collaborations with KOLs - Get connected and featured among other key industry players via shared or external media channels
ICL unites a vetted network of advertisers across web3 and tech market to help distribute your message to the key audience via most efficient platforms and at most competitive prices.
Creation and execution of the media buy plan according to allocated budget and goals
Various Native advertising formats (Press releases, Product Reviews, Interviews, Articles, Research reports, Contextual targeting, Category sponsorships)
Email marketing
Display ad campaigns on CPM, PPC & PPL
Webinars & AMA sessions, Podcast sponsorship, Event sponsorship
Tracking and optimization of campaign performance across multiple platforms
ICL took over the public communications of Optic from ground zero and they did an awesome job! Since the first months of the campaign, we've been getting press coverage by big general outlets like NYT, AP, and WSJ, and by very niche media like web3 outlets at the same time.
Even with my experience in public speaking, the media training that ICL provided prior to interviews, was super useful and helped us to spread Optic's message at a full scale. Moreover, the team is fast, helpful, and agile, which is perfect for a startup like us.
Optic.xyz, x Head of Youtube Mobile
Collaborating with ICL on both our global and regional PR campaigns has been a seamless experience. Right from the outset, their result-driven approach had us securing media coverage in MENA and US within the initial month. What stands out is their prompt and professional communication. Even when we needed to pivot our strategy, ICL demonstrated remarkable adaptability. Their blend of proficiency and flexibility makes them a top recommendation from our end.
Bluewillow AI
Hector Ferran
I am a serial entrepreneur and have been working with ICL in the past few years for different brands I am building across the Web3 and AI space. Their team always comes up with custom offers designed specifically for the goals we set for each campaign. ICL has managed both PR and Media Buy activities for my brands, with the highest level of professionalism in execution. Projects got significant exposure in the targeted platforms Inc. Coindesk, Hackernoon, Bitcoin, which increased our brand trust and user base or helped to close fundraising and major partnership deals. On top of that, Alice and Victoria are getting media coverage for my personal brand and always provide useful tips.
Acquire.fi / AI Tool tracker / Yield.app x CMO of Pafxul