Filter by goal, market, language, format and link type. Every rate is on the page.
Send the goal, the news and the number. You get a shortlist, the reasoning and a fixed price.
Paying for placement when a journalist would have run it free is a waste. Send the story and we will tell you which it is.
“Working with ICL on paid media has been a game-changer. Sharp, fast, and fully transparent, they focus on added value, not vanity links.”
Mia Agova · Head of Comms, previously Nexo and DappRadar“Awesome work. Can handle big press like NYT and WSJ as well as very niche web3 outlets. Super fast and agile, suitable for a startup like us.”
Andrey Doronichev · Founder of Optic, ex-Google Product Director → acquired in 10 weeks“It is truly a joy collaborating with the team, we are always happy to recommend you. Sentiment improvement from −10 to +90, with strong alignment with key messaging.”
1inch Team → 150M reach, 80% tier-1 hit rate“Gerard and Alice did a great job introducing Harbour Industrial Capital to many different APAC-based media outlets. This resulted in a number of in-depth articles and podcasts covering our investment strategy in the Polkadot ecosystem.”
Max Rebol · General Partner, Harbour Industrial Capital“Campaigns managed with the highest professionalism in execution. PR helped us close fundraising and major partnership deals.”
Jan Strandberg · Co-founder, Acquire.fi
Every order ends the same way: the live links, the metrics, and a report you can forward. Escrow releases only once the piece is published, so quality is checked before the money moves, not after.
Quotes name ICL Agency, the team that runs Placed. Same people, same relationships, now with the rates published.
“Working with ICL on paid media has been a game-changer. Sharp, fast, and fully transparent, they focus on added value, not vanity links.”
Individual campaigns, each with its own numbers. Paid media reported on paid metrics, earned on earned. Clients anonymised, channels and outlets named.
Most media marketplaces are a spreadsheet with a checkout bolted on. This catalog exists because someone already had the relationships: 500+ top earned media contacts, 782 outlets across 53 countries, campaigns since 2018, and editors who answer because they have worked with us before.
That is why editorial placements exist here at all, and why we will tell you when a target is not realistic instead of taking the order.
“My sales background means my endgame isn’t vanity metrics. I aim for deal making, relations building, activations and storytelling that creates culture moments, go viral and generates business impact, using cross functional tactics as a growth architecture.”
Alisa Zhur · aka Alice Stork, founder
The fastest wire placements go live from within 24 hours of approval. Most paid articles run in one to two weeks. Editorial features are pitch-led and depend on the journalist, so we give a window, not a date.
On paid formats, yes, and escrow backs it: if a placement does not run, you are refunded. Editorial coverage is journalism, not inventory, so there we guarantee the pitch and the effort, never the byline.
No retainer, no subscription, no minimum spend. You pay for the placements you choose, and the money sits in escrow until each one publishes.
Yes. Browse the catalog and order directly. If you would rather not choose, send the goal and the budget and we will build the plan, at no charge for the consultation.
We will say so. Paying for placement when a journalist would have run the story for free is a waste, and paying for coverage of a non-story does not help either.
Some are. It is a filter, not a promise, because it varies by outlet, and every row states which you are getting before you buy.
Guaranteed coverage on paid formats, live from within 24 hours, across 782 outlets and 53 countries. Choosing a package comes with a free consultation.