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Andrey Doronichev

ICL took over the public communications of Optic from ground zero and they did an awesome job! Since the first months of the campaign, we've been getting press coverage by big general outlets like NYT, AP, and WSJ, and by very niche media like web3 outlets at the same time.

Even with my experience in public speaking, the media training that ICL provided prior to interviews, was super useful and helped us to spread Optic's message at a full scale. Moreover, the team is fast, helpful, and agile, which is perfect for a startup like us.

Optic.xyz, x Head of Youtube Mobile

Collaborating with ICL on both our global and regional PR campaigns has been a seamless experience. Right from the outset, their result-driven approach had us securing media coverage in MENA and US within the initial month. What stands out is their prompt and professional communication. Even when we needed to pivot our strategy, ICL demonstrated remarkable adaptability. Their blend of proficiency and flexibility makes them a top recommendation from our end.

Bluewillow AI

Hector Ferran

I am a serial entrepreneur and have been working with ICL in the past few years for different brands I am building across the Web3 and AI space. Their team always comes up with custom offers designed specifically for the goals we set for each campaign. ICL has managed both PR and Media Buy activities for my brands, with the highest level of professionalism in execution. Projects got significant exposure in the targeted platforms Inc. Coindesk, Hackernoon, Bitcoin, which increased our brand trust and user base or helped to close fundraising and major partnership deals. On top of that, Alice and Victoria are getting media coverage for my personal brand and always provide useful tips.

Acquire.fi / AI Tool tracker / Yield.app x CMO of Pafxul

Jan Strandberg

In today's digital age, Artificial Intelligence (AI) companies are at the forefront of technological innovation, reshaping industries and redefining customer experiences. However, with an increasingly crowded market, standing out becomes a real challenge. Navigating this competitive landscape demands more than just groundbreaking technology; it requires a robust marketing approach. Strategic communications become pivotal, laying the foundation for a brand's voice and ensuring its resonance in the market. Coupled with community building, AI companies can foster loyalty and engagement, turning enthusiasts into brand advocates. Furthermore, forging partnerships can amplify reach and solidify a company's position in the AI ecosystem. ICL has extensive experience in navigating this landscape and will help your AI startup build the right strategy and execution.

In the fast-paced world of marketing, AI tools offer an unprecedented advantage. They streamline the processes of content production, design, and research, enabling teams to allocate their time to more strategic initiatives. The benefits extend well beyond mere time-saving; the technology serves as a catalyst for innovation and precision in campaign planning and execution.

Moreover, AI's capabilities are far-reaching, assisting in both data summarization and creative brainstorming. With the help of AI, complex market trends can be understood in a fraction of the time, empowering teams to make data-driven decisions quicker. The technology also acts as a creative partner, infusing brainstorming sessions with AI-driven insights and expanding the boundaries of what's possible in marketing strategy.

At ICL we use the most advanced tools to provide services efficiently.

Training your team is a big deal when using AI in marketing. If your team doesn't really know how to use the tools, you're not going to get great results. And that's frustrating for everyone involved.

Also, the tech world moves fast. New AI tools are coming out all the time, and keeping up can feel like a race you never signed up for. It's easy to get lost in all the options and miss out on other important stuff. While AI is promising, it does come with its own set of challenges.

Our team is experienced with the latest AI tools but we also always add an essential human touch. We understand that tech is super powerful, but it's the people behind it that make the real magic happen. We blend machine intelligence and human insight to tackle the challenges head-on, making your marketing campaigns relatable and genuine.

The incorporation of Artificial Intelligence (AI) in marketing strategy represents a significant advancement in the field, yet it requires a nuanced approach for effective implementation. At the outset, it's crucial to align the capabilities of AI technologies with your business objectives and target audience. The application of AI can substantially elevate various aspects of marketing, from sophisticated audience segmentation to automated content creation.

It's important to deploy AI tools strategically, always ensuring they serve your broader business goals. The best way to do it is to develop a step-by-step strategy that is both actionable and focused on key results. Importantly, while AI provides robust analytical capabilities, the human element remains irreplaceable in decision-making.

In the dynamic landscape of AI marketing, gauging success extends beyond mere metrics and enters the realm of actionable insights. It's essential to focus on key performance indicators (KPIs) that truly resonate with the company's objectives, such as lead generation, customer engagement, and conversion rates. Yet, the beauty of AI-driven strategies is their capability to dive deeper. They provide a comprehensive view of customer behaviors, preferences, and predictive trends, enabling businesses to fine-tune their approaches with precision. By continuously analyzing and iterating based on these AI-generated insights, companies can ensure their marketing campaigns are not only effective but also evolving in tandem with the ever-changing digital ecosystem.