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By accurate brand positioning, narrative development and creative advertising, we craft strategic stories that bridge the gap between your company's mission and the broader cultural landscape. By tuning your messaging in a way that resonates with values and aspirations of the aimed community, we set up communication channels and unlock opportunities for exponential growth. We leverage our deep industry knowledge, a strong network of media contacts, our creativity and passion for innovation to deliver marketing solutions that truly resonate with the public, and ensure your powerful ideas get the recognition they deserve.Through market research, marketing tactics, and PR expertise we help your AI startup to:

  • Communicate your brand values and unique selling point to target user via various marketing mediums;
  • Develop different budgeting scenarios to reach sustainable user acquisition growth rate;
  • Set up tracking tools and optimize the performance of marketing campaigns across different channels;
  • Detail brand positioning and draft corresponding PR strategy according to the budget.

Strategic Communications & Content Marketing

When breakthrough AI technologies meet the real world, strategic communications and impact-driven storytelling become imperative. Our team helps AI companies effectively communicate the benefits of their innovations while navigating emergent social, ethical and regulatory complexities.

Through integrated campaigns spanning content marketing, public relations and public speaking, we:

  • Define and clearly articulate your AI solution's unique value in business and its social impact;
  • Craft compelling narratives that resonate with customers, partners, investors, and the general public;
  • Shape perceptions by positioning your company as a leader in responsible and beneficial AI implementation;
  • Engage and educate key stakeholders through proactive outreach and informative content.

    Influencer Marketing

    Engaging bright voices at the prompt moments unravels the potential for breakthrough technologies. We identify the most relevant influencers for your goals, negotiate win-win partnerships and monitor the results - all while upholding the highest standards of transparency and reciprocity.

    Through authentic partnerships with change-making individuals across channels and industries, our customized influencer campaigns:

    • Accelerate adoption by reaching high-intent audiences ready for innovation;
    • Shape product perceptions and narratives by associating your offering with trusted players;
    • Increase credibility and trust through influencers' personal endorsements;
    • Amplify impact by leveraging influencers' extensive and like-minded people networks.

    Community Growth
    & Management

    Community serves as a growth force multiplier: empowering your vision and accelerating your journey from a good idea to a moving force in the world. For AI companies in particular, nurturing a thriving community in an abundant environment is essential for deploying complex tech innovations into real-world progress at scale.Through consistent, transparent and creative social media channel management and community campaigns, we:

    • Activating early adopters to establish norms of shared community values;
    • Facilitating collaboration, learning and knowledge-sharing through curated content and moderated discussions;
    • Identifying and onboarding future community leaders to sustain long-term growth;
    • Aligning community needs with product roadmap through feedback loops;
    • Guiding healthy discourse around emerging uses and implications;
    • Resolving tensions and conflict through principled governance;
    • Measuring impact and quantifying value of community to inform strategy.



      Andrey Doronichev

      ICL took over the public communications of Optic from ground zero and they did an awesome job! Since the first months of the campaign, we've been getting press coverage by big general outlets like NYT, AP, and WSJ, and by very niche media like web3 outlets at the same time.

      Even with my experience in public speaking, the media training that ICL provided prior to interviews, was super useful and helped us to spread Optic's message at a full scale. Moreover, the team is fast, helpful, and agile, which is perfect for a startup like us., x Head of Youtube Mobile
      Collaborating with ICL on both our global and regional PR campaigns has been a seamless experience. Right from the outset, their result-driven approach had us securing media coverage in MENA and US within the initial month. What stands out is their prompt and professional communication. Even when we needed to pivot our strategy, ICL demonstrated remarkable adaptability. Their blend of proficiency and flexibility makes them a top recommendation from our end.

      Bluewillow AI
      Hector Ferran
      I am a serial entrepreneur and have been working with ICL in the past few years for different brands I am building across the Web3 and AI space. Their team always comes up with custom offers designed specifically for the goals we set for each campaign. ICL has managed both PR and Media Buy activities for my brands, with the highest level of professionalism in execution. Projects got significant exposure in the targeted platforms Inc. Coindesk, Hackernoon, Bitcoin, which increased our brand trust and user base or helped to close fundraising and major partnership deals. On top of that, Alice and Victoria are getting media coverage for my personal brand and always provide useful tips. / AI Tool tracker / x CMO of Pafxul
      Jan Strandberg



      Founded in 2018, the ICL agency helps tech companies to develop and execute communications and community growth strategies. Our services can be integrated at any stage of the business, whenever you seek to promote a new narrow-focused project or bring an established company to a mass audience.

      With 10+ experience working in the intersection of advanced technology and media, we're constantly looking for a dare to put our creativity to the test and overachieve challenging objectives.




      OUR TEAM

      Alice Stork
      Gained over 6 years of experience arranging the advertising campaigns for the leading companies on the market such as IBM, Coinbase, Binance, Paxos, as a business development lead of Cointelegraph and DeFi companies.

      Helped several recognized companies with the PR and marketing efforts from their early stages as an adviser till launching InCryptoland agency.
      Founding partner
      Founding partner
      Gathered over 8 years of experience in the crypto space, primary serving as CEO of Cointelegraph till 2019 and bringing the company to the top positions on the market.

      Co-founded CardWallet and worked with many well-known brands in the industry, has extensive expertise in growth-hacking, marketing, business development.
      Customer Success
      Alisa Mayers
      Has over 8 years of experience in marketing, brand management, and communications.

      Worked with such global automobile brands as SKODA, Peugeot, Citroen.

      Graduated from offline crypto camp Botanica.

      Has expertise in team management, project management, developing and implementing successful marketing strategies.
      Content Lead
      PR Executive
      Sales Lead
      Mohammad Musharraf
      Karolina Komarnicka
      Ksenia Drobyshevskaya
      4 years of experience working on web3 content and SEO strategy for companies like Cointelegraph, Ledger, Moonpay, and thirdweb.

      Has experience working on a range of content types, from news articles and op-eds to long-form technical blogs and white papers.
      Over 10 years of experience working with Fortune 500 companies on scaling industry's first solutions such as VR training and promoting them at global events and across Tier 1 media such as Financial Times and Forbes.

      She has been a keynote speaker at a variety of tech events and co-hosted the world's first VR podcast, working with executives across BBC, Disney, The Times and others.
      Gained over 5 years of experience in the field of marketing and business development. Ksenia worked previously in the art market industry at Christie's doing marketing and press, as well as art galleries and media.

      In the web3 industry Ksenia worked with several VCs and startups providing BizDev, marketing and investor relations services.
      Victoria Vaughan

      ICL TEAM Seen At

      Victoria Vaughan speaking at EthDenver
      NFT.NYC 2023 Third Round Speakers for Community Track
      Crypto PR and Marketing Agencies That Will Take Your Project to the Next Level
      Alice Stork speaking at POT
      DCENTRAL Miami 2022 Day 1 Main Stage Livestream
      InCryptoland profile on DesignRush
      Maximizing Your Crypto Exposure: The Best PR and Marketing Agencies for Your Project
      Importance of Web3 Marketing and Women in Web3: An Interview With Victoria Vaughan
      Alice Stork speaking at AIBC summit. Understanding media landscape "from traditional to digital"
      Crypto Media, Running CoinTelegraph, Tips for Web3 Brands, Founding a PR Agency
      Women Who Made It In Tech In 2022
      Utilize Crypto PR and Marketing Agencies to Promote the Success of Your Project


      AI Marketing FAQ

      Introduction Marketing for AI companies

      In today's digital age, Artificial Intelligence (AI) companies are at the forefront of technological innovation, reshaping industries and redefining customer experiences. However, with an increasingly crowded market, standing out becomes a real challenge. Navigating this competitive landscape demands more than just groundbreaking technology; it requires a robust marketing approach. Strategic communications become pivotal, laying the foundation for a brand's voice and ensuring its resonance in the market. Coupled with community building, AI companies can foster loyalty and engagement, turning enthusiasts into brand advocates. Furthermore, forging partnerships can amplify reach and solidify a company's position in the AI ecosystem. ICL has extensive experience in navigating this landscape and will help your AI startup build the right strategy and execution.

      The Benefits of AI Marketing

      In the fast-paced world of marketing, AI tools offer an unprecedented advantage. They streamline the processes of content production, design, and research, enabling teams to allocate their time to more strategic initiatives. The benefits extend well beyond mere time-saving; the technology serves as a catalyst for innovation and precision in campaign planning and execution.

      Moreover, AI's capabilities are far-reaching, assisting in both data summarization and creative brainstorming. With the help of AI, complex market trends can be understood in a fraction of the time, empowering teams to make data-driven decisions quicker. The technology also acts as a creative partner, infusing brainstorming sessions with AI-driven insights and expanding the boundaries of what's possible in marketing strategy.

      At ICL we use the most advanced tools to provide services efficiently.

      The Challenges of AI Marketing

      Training your team is a big deal when using AI in marketing. If your team doesn't really know how to use the tools, you're not going to get great results. And that's frustrating for everyone involved.

      Also, the tech world moves fast. New AI tools are coming out all the time, and keeping up can feel like a race you never signed up for. It's easy to get lost in all the options and miss out on other important stuff. While AI is promising, it does come with its own set of challenges.

      Our team is experienced with the latest AI tools but we also always add an essential human touch. We understand that tech is super powerful, but it's the people behind it that make the real magic happen. We blend machine intelligence and human insight to tackle the challenges head-on, making your marketing campaigns relatable and genuine.

      Developing an AI Marketing Strategy

      The incorporation of Artificial Intelligence (AI) in marketing strategy represents a significant advancement in the field, yet it requires a nuanced approach for effective implementation. At the outset, it's crucial to align the capabilities of AI technologies with your business objectives and target audience. The application of AI can substantially elevate various aspects of marketing, from sophisticated audience segmentation to automated content creation.

      It's important to deploy AI tools strategically, always ensuring they serve your broader business goals. The best way to do it is to develop a step-by-step strategy that is both actionable and focused on key results. Importantly, while AI provides robust analytical capabilities, the human element remains irreplaceable in decision-making.

      Measuring AI Marketing Success

      In the dynamic landscape of AI marketing, gauging success extends beyond mere metrics and enters the realm of actionable insights. It's essential to focus on key performance indicators (KPIs) that truly resonate with the company's objectives, such as lead generation, customer engagement, and conversion rates. Yet, the beauty of AI-driven strategies is their capability to dive deeper. They provide a comprehensive view of customer behaviors, preferences, and predictive trends, enabling businesses to fine-tune their approaches with precision. By continuously analyzing and iterating based on these AI-generated insights, companies can ensure their marketing campaigns are not only effective but also evolving in tandem with the ever-changing digital ecosystem.

      The Future of AI Marketing

      The trajectory of AI marketing is set on a path of rapid evolution and expansion. As artificial intelligence tools become more sophisticated, they will seamlessly integrate with various marketing platforms, allowing for hyper-personalized campaigns that can anticipate consumer desires even before they manifest.

      The fusion of big data with AI means marketers will soon be equipped to craft strategies that are not only reactive but proactively aligned with emerging market shifts. Moreover, the rise of voice search, augmented reality, and virtual experiences will further amplify the potential of AI in creating immersive and interactive brand narratives. With such advancements on the horizon, AI marketing promises a future where engagement is genuine, insights are razor-sharp, and innovation knows no bounds.


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