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Reinventing the
communication of tomorrow


Founded in 2018, ICL is a trailblazer in Blockchain PR with a team boasting a decade of experience in media. We specialize in working with companies operating in web3, DeFi, blockchain, and distributed ledger technologies, delivering results that speak for themselves.

Our clients have been featured in high-profile outlets such as The New York Times, The Wall Street Journal, Coindesk, Cointelegraph, and more. At ICL, we don't just talk about excellence - we deliver it.

Blockchain PR Services

Pr Strategy
At ICL, our approach to blockchain PR is both strategic and innovative. We begin by conducting a thorough analysis of the current market landscape, using our insights to craft a unique strategy that optimally positions your company. But we don't stop there. We also develop a captivating narrative around your brand, sparking curiosity and engagement, and creating a strong public relations presence in the process. With our PR strategy service, your brand isn't just noticed - it's remembered.
Situational PR
In the ever-evolving world of blockchain PR, timing and relevance are everything. That's where our Situational PR service comes into play. We understand the pulse of the current news cycle and expertly weave your brand stories into it. We don't just push your updates - we make them part of the larger conversation. This way, we ensure your brand is not only visible but also integral to the topical dialogues and trends. With Situational PR, your brand becomes a key player in the narratives that matter right now.
Personal Branding
ICL's personal branding service is more than just a facelift. We meticulously build a powerful and credible image for founders and executives, positioning them as thought leaders in their respective fields. This instills trust and showcases your team as strong market leaders. The ripple effect? Founders gain recognition, leading to invitations as speakers at high-profile events and requests for commentary on significant news stories. But it's more than just visibility. A solid personal brand piques the interest of potential investors, customers, and partners. With our personal branding service, we don't just raise your profile; we raise your impact.
Reputational Management
Reputational management is about navigating through crisis and coming out stronger on the other side. In times of negativity, the right strategy can turn the tables in your favor. Our team is skilled in developing such strategies, addressing issues head-on and reframing the narrative to accentuate your company's resilience and resourcefulness. We focus on showcasing the strengths of your company and its founders, even amidst challenging situations. With a robust reputation management strategy, your company's image remains resilient, maintaining its strength and positivity in any scenario.
Content Strategy
Content strategy goes beyond merely creating content, it's about crafting meaningful stories that resonate with your audience. Our team at ICL is equipped with experienced technical writers and journalists who are adept at bringing your brand's message to life in the most relevant and engaging way for readers. Our goal is to produce content that not only draws in your audience but also leaves a lasting impression. By merging creativity with strategy, we create a content landscape that effectively communicates your brand's vision and values.
Regional PR
Regional PR is all about understanding the nuances of local markets and tailoring your message accordingly. At ICL, we leverage our expertise to deliver effective PR strategies across various regions - Europe, MENA, Asia, and LATAM. We delve into the local culture, language, channels and trends to craft a PR approach that resonates with each region's unique audience. Our objective is to ensure that your brand is understood, appreciated, and valued, irrespective of geographical boundaries.

Our Clients Seen In
Another Side of the A.I. Boom: Detecting What A.I. Makes
AI has a role to play in detecting fake NFTs
AI-Created Images Are So Good Even AI Has Trouble Spotting Some
Augmented reality helps brands tell their story: MVFW 2023
Don't Be Fooled By AI-Generated Donald Trump Fakes
Over porta la Metaverse Fashion Week a Milano
Our Work
Derrick Yen

Our Team

Alice Stork
Gained over 6 years of experience arranging the advertising campaigns for the leading companies on the market such as IBM, Coinbase, Binance, Paxos, as a business development lead of Cointelegraph and DeFi companies.

Helped several recognized companies with the PR and marketing efforts from their early stages as an adviser till launching InCryptoland agency.
Founding partner
Founding partner
Victoria Vaughan
Gathered over 8 years of experience in the crypto space, primary serving as CEO of Cointelegraph till 2019 and bringing the company to the top positions on the market.

Co-founded CardWallet and worked with many well-known brands in the industry, has extensive expertise in growth-hacking, marketing, business development.
Victoria Vaughan
Alice Stork
Customer Success
Alisa Mayers
Has over 8 years of experience in marketing, brand management, and communications.

Worked with such global automobile brands as SKODA, Peugeot, Citroen.

Graduated from offline crypto camp Botanica.

Has expertise in team management, project management, developing and implementing successful marketing strategies.
Alisa Mayers
Content Lead
PR Executive
Sales Lead
Mohammad Musharraf
Karolina Komarnicka
Ksenia Drobyshevskaya
4 years of experience working on web3 content and SEO strategy for companies like Cointelegraph, Ledger, Moonpay, and thirdweb.

Has experience working on a range of content types, from news articles and op-eds to long-form technical blogs and white papers.
Over 10 years of experience working with Fortune 500 companies on scaling industry's first solutions such as VR training and promoting them at global events and across Tier 1 media such as Financial Times and Forbes.

She has been a keynote speaker at a variety of tech events and co-hosted the world's first VR podcast, working with executives across BBC, Disney, The Times and others.
Gained over 5 years of experience in the field of marketing and business development. Ksenia worked previously in the art market industry at Christie's doing marketing and press, as well as art galleries and media.

In the web3 industry Ksenia worked with several VCs and startups providing BizDev, marketing and investor relations services.
Mohammad Musharraf
Derrick Yen

ICL Founders at Top Events and Media

Victoria Vaughan speaking at EthDenver
NFT.NYC 2023 Third Round Speakers for Community Track
10 Innovative And Driven Fin-tech Entrepreneurs To Follow In 2023
Crypto PR and Marketing Agencies That Will Take Your Project to the Next Level
Alice Stork speaking at POT
DCENTRAL Miami 2022 Day 1 Main Stage Livestream
InCryptoland profile on DesignRush
Crypto Media, Running CoinTelegraph, Tips for Web3 Brands, Founding a PR Agency
Maximizing Your Crypto Exposure: The Best PR and Marketing Agencies for Your Project
Women Who Made It In Tech In 2022
Utilize Crypto PR and Marketing Agencies to Promote the Success of Your Project


Wilhem Pujar
Jan Strandberg

Our Clients Love Us

Alice has provided us a top-notch service with both time-sensitive matter and with quality. Her service is well needed when you really need results.
Jan Strandberg
Co-founder, Chief Growth Officer at
Can't thank InCryptoland enough for the help, it's been chaotic growing so fast but they handled it perfectly.
Wilhem Pujar
Co-founder & CEO at DSLA
Blockchain PR FAQ

    The Importance of Blockchain PR

    The significance of Blockchain PR in today's dynamic digital landscape cannot be understated. As the world grapples with the rapid advancements in blockchain technology, public relations plays an instrumental role in shaping the narrative around your brand. PR is not merely about spreading the word; it's about building a solid foundation of trust and credibility. When executed well, PR efforts can provide the crucial leverage that puts your brand in the limelight, attracting valuable partnerships, investments, and clients to your doorstep.

    Yet, in the realm of blockchain, communication is more than just a tool—it's a differentiator. A well-thought-out communication strategy can set your brand apart in an increasingly competitive market. It weaves a unique narrative around your brand, making it more relatable and attractive to your target audience. In an industry as complex as blockchain, clear, precise, and engaging communication can bridge the gap between your brand and its potential stakeholders, driving growth and success in the process.

    How Blockchain PR can help you build trust

    Trust is paramount in the intricate landscape of blockchain, defi and web3. Effective public relations can serve as a key pillar to establish it. By articulating the unique skills, experiences, and insights of your team, a robust PR strategy positions your brand as a trusted authority in the industry.

    However, trust is not a one-time achievement. It's an outcome of consistent and clear communication. When your organization effectively shares its strategies, updates, and successes, it not only reflects a well-devised plan but also showcases the capability to execute it. Amidst the complexities of blockchain, such transparency and strategic communication stand as powerful trust signals, paving the way for lasting relationships and continual growth.

    The Power of Public Relations for Blockchain Companies

    Public relations holds a transformative power for blockchain companies, serving as a strategic conduit for building trust and loyalty with their audiences. Unlike direct advertising and marketing, PR efforts focus on earning relationships rather than buying them, crafting a narrative of authenticity and mutual respect that resonates deeply with customers and partners alike.

    Furthermore, PR goes hand-in-hand with advertising and marketing in the ideation process, message creation, information amplification, and customer care. It's a multi-faceted approach that balances the need for visibility with the requirement of substantive, value-driven communication. For blockchain companies, PR not only ensures their existing audience feels valued and understood, but also effectively attracts and engages new potential stakeholders, thereby creating a broad and loyal community around their brand.

    Building Trust with Web3 & Blockchain PR

    In the web3 and blockchain landscape, characterized by its fundamental value of transparency, there are paradoxically many challenges. Anonymous teams, frequent security breaches, and the occasional disappearing founders make the sector a complex terrain to navigate for both projects and investors. In such an environment, establishing trust becomes paramount, and this is where a carefully crafted PR strategy plays a pivotal role.

    An effective PR strategy deploys a myriad of channels—from articles and podcasts to influencer engagements and social media—to communicate consistently and openly with the community. By sharing insights, updates, and strategic decisions with clarity, companies can debunk misconceptions, address concerns, and foster a sense of transparency and authenticity. This trust-building exercise not only reassures existing stakeholders but also appeals to potential partners, investors, and users. In the intricate web3 and blockchain world, the trust engendered by a robust PR approach serves as a strong foundation for sustainable growth and long-term success.

    How to Amplify Visibility with Blockchain Public Relations Management

    Amplifying visibility in the blockchain sphere requires more than just a good product or service; it necessitates a comprehensive approach to public relations management. PR in the blockchain context is a multifaceted tool, encompassing areas such as reputation management, crisis communications, media relations, and content marketing, to name just a few. Each of these elements contributes uniquely to shaping your brand image and elevating your company's profile in a crowded marketplace.

    The right blend of strategic communications, social media engagement, executive thought leadership, and even special events can make your brand stand out. Additionally, leveraging influencer relations, email marketing, experiential marketing, and partnerships can extend your reach and build relationships with key stakeholders. In essence, a robust and comprehensive PR strategy, tailor-made for the unique demands of the blockchain landscape, can significantly amplify your brand visibility and forge lasting connections with your target audiences. By adopting such a holistic approach, your company doesn't just gain exposure; it earns credibility and trust, which are invaluable in driving long-term growth and success.

    The Benefits of Transparency in Blockchain PR

    Transparency in blockchain PR isn't just a benefit—it's a cornerstone. As blockchain technology inherently values openness and authenticity, having a transparent approach in your public relations activities aligns your brand with these core principles. By being clear about your goals, strategies, and actions, you gain the trust of your stakeholders—something especially valuable in the often-volatile blockchain landscape.

    This commitment to transparency has multiple advantages. It encourages open dialogue with your audience, fostering a sense of community and loyalty. It also helps to dispel doubts or misconceptions that can arise in this complex field. Moreover, by providing regular updates and insights about your operations, you position your brand as honest and reliable, reinforcing its credibility in the market.

    In the realm of blockchain, where trust is key, a transparent PR approach can set you apart from the crowd. By aligning with the ethos of the blockchain itself, transparency in PR not only boosts your brand's image, but it also bolsters the essential trust between you and your audience, fostering stronger and more beneficial relationships.