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Communications of tomorrow delivered today
For History Makers
Founded in 2018, the ICL agency helps tech companies to develop and execute communications and community growth strategies. Our services can be integrated at any stage of the business, whenever you seek to promote a new narrow-focused project or bring an established company to a mass audience.
With 10+ experience working in the intersection of advanced technology and media, we're constantly looking for a dare to put our creativity to the test and overachieve challenging objectives.
Our clients have been featured in high-profile outlets such as The New York Times, The Wall Street Journal, Coindesk, Cointelegraph, and more. At ICL, we don't just talk about excellence - we deliver it.
With 10+ experience working in the intersection of advanced technology and media, we're constantly looking for a dare to put our creativity to the test and overachieve challenging objectives.
Our clients have been featured in high-profile outlets such as The New York Times, The Wall Street Journal, Coindesk, Cointelegraph, and more. At ICL, we don't just talk about excellence - we deliver it.
Excellence
Drive
Commitment
Our Services
Marketing & PR Strategy
By accurate brand positioning, narrative development and creative advertising, we craft strategic stories that bridge the gap between your company's mission and the broader cultural landscape. By tuning your messaging in a way that resonates with values and aspirations of the aimed community, we set up communication channels and unlock opportunities for exponential growth. We leverage our deep industry knowledge, a strong network of media contacts, our creativity and passion for innovation to deliver marketing solutions that truly resonate with the public, and ensure your powerful ideas get the recognition they deserve.Through market research, marketing tactics, and PR expertise we help your AI startup to:
• Communicate your brand values and unique selling point to target user via various marketing mediums;
• Develop different budgeting scenarios to reach sustainable user acquisition growth rate;
• Set up tracking tools and optimize the performance of marketing campaigns across different channels;
• Detail brand positioning and draft corresponding PR strategy according to the budget.
• Communicate your brand values and unique selling point to target user via various marketing mediums;
• Develop different budgeting scenarios to reach sustainable user acquisition growth rate;
• Set up tracking tools and optimize the performance of marketing campaigns across different channels;
• Detail brand positioning and draft corresponding PR strategy according to the budget.
Strategic Communications & Content Marketing
When breakthrough AI technologies meet the real world, strategic communications and impact-driven storytelling become imperative. Our team helps AI companies effectively communicate the benefits of their innovations while navigating emergent social, ethical and regulatory complexities.
Through integrated campaigns spanning content marketing, public relations and public speaking, we:
• Define and clearly articulate your AI solution's unique value in business and its social impact;
• Craft compelling narratives that resonate with customers, partners, investors, and the general public;
• Shape perceptions by positioning your company as a leader in responsible and beneficial AI implementation;
• Engage and educate key stakeholders through proactive outreach and informative content.
Through integrated campaigns spanning content marketing, public relations and public speaking, we:
• Define and clearly articulate your AI solution's unique value in business and its social impact;
• Craft compelling narratives that resonate with customers, partners, investors, and the general public;
• Shape perceptions by positioning your company as a leader in responsible and beneficial AI implementation;
• Engage and educate key stakeholders through proactive outreach and informative content.
Influencer Marketing
Engaging bright voices at the prompt moments unravels the potential for breakthrough technologies. We identify the most relevant influencers for your goals, negotiate win-win partnerships and monitor the results - all while upholding the highest standards of transparency and reciprocity.
Through authentic partnerships with change-making individuals across channels and industries, our customized influencer campaigns:
• Accelerate adoption by reaching high-intent audiences ready for innovation;
• Shape product perceptions and narratives by associating your offering with trusted players;
• Increase credibility and trust through influencers' personal endorsements;
• Amplify impact by leveraging influencers' extensive and like-minded people networks.
Through authentic partnerships with change-making individuals across channels and industries, our customized influencer campaigns:
• Accelerate adoption by reaching high-intent audiences ready for innovation;
• Shape product perceptions and narratives by associating your offering with trusted players;
• Increase credibility and trust through influencers' personal endorsements;
• Amplify impact by leveraging influencers' extensive and like-minded people networks.
Community Growth & Management
Community serves as a growth force multiplier: empowering your vision and accelerating your journey from a good idea to a moving force in the world. For AI companies in particular, nurturing a thriving community in an abundant environment is essential for deploying complex tech innovations into real-world progress at scale.Through consistent, transparent and creative social media channel management and community campaigns, we:
• Activating early adopters to establish norms of shared community values;
• Facilitating collaboration, learning and knowledge-sharing through curated content and moderated discussions;
• Identifying and onboarding future community leaders to sustain long-term growth;
• Aligning community needs with product roadmap through feedback loops;
• Guiding healthy discourse around emerging uses and implications;
• Resolving tensions and conflict through principled governance;
• Measuring impact and quantifying value of community to inform strategy.
• Activating early adopters to establish norms of shared community values;
• Facilitating collaboration, learning and knowledge-sharing through curated content and moderated discussions;
• Identifying and onboarding future community leaders to sustain long-term growth;
• Aligning community needs with product roadmap through feedback loops;
• Guiding healthy discourse around emerging uses and implications;
• Resolving tensions and conflict through principled governance;
• Measuring impact and quantifying value of community to inform strategy.
Our Clients Seen In
Another Side of the A.I. Boom: Detecting What A.I. Makes
AI has a role to play in detecting fake NFTs
AI-Created Images Are So Good Even AI Has Trouble Spotting Some
Augmented reality helps brands tell their story: MVFW 2023
Don't Be Fooled By AI-Generated Donald Trump Fakes
Over porta la Metaverse Fashion Week a Milano
Our Work
Andrey Doronichev
ICL took over the public communications of Optic from ground zero and they did an awesome job! Since the first months of the campaign, we've been getting press coverage by big general outlets like NYT, AP, and WSJ, and by very niche media like web3 outlets at the same time.
Even with my experience in public speaking, the media training that ICL provided prior to interviews, was super useful and helped us to spread Optic's message at a full scale. Moreover, the team is fast, helpful, and agile, which is perfect for a startup like us.
Even with my experience in public speaking, the media training that ICL provided prior to interviews, was super useful and helped us to spread Optic's message at a full scale. Moreover, the team is fast, helpful, and agile, which is perfect for a startup like us.
Optic.xyz
Collaborating with ICL on both our global and regional PR campaigns has been a seamless experience. Right from the outset, their result-driven approach had us securing media coverage in MENA and US within the initial month. What stands out is their prompt and professional communication. Even when we needed to pivot our strategy, ICL demonstrated remarkable adaptability. Their blend of proficiency and flexibility makes them a top recommendation from our end.
Bluewillow AI
Hector Ferran
I am a serial entrepreneur and have been working with ICL in the past few years for different brands I am building across the Web3 and AI space. Their team always comes up with custom offers designed specifically for the goals we set for each campaign. ICL has managed both PR and Media Buy activities for my brands, with the highest level of professionalism in execution. Projects got significant exposure in the targeted platforms Inc. Coindesk, Hackernoon, Bitcoin, which increased our brand trust and user base or helped to close fundraising and major partnership deals. On top of that, Alice and Victoria are getting media coverage for my personal brand and always provide useful tips.
Acquire.fi / AI Tool tracker / Yield.app
Jan Strandberg
Ad Network
ICL Founders at Top Events and Media
Victoria Vaughan speaking at EthDenver
NFT.NYC 2023 Third Round Speakers for Community Track
10 Innovative And Driven Fin-tech Entrepreneurs To Follow In 2023
Crypto PR and Marketing Agencies That Will Take Your Project to the Next Level
Alice Stork speaking at POT
DCENTRAL Miami 2022 Day 1 Main Stage Livestream
InCryptoland profile on DesignRush
Crypto Media, Running CoinTelegraph, Tips for Web3 Brands, Founding a PR Agency
Maximizing Your Crypto Exposure: The Best PR and Marketing Agencies for Your Project
Women Who Made It In Tech In 2022
Utilize Crypto PR and Marketing Agencies to Promote the Success of Your Project
Partners
Blockchain PR FAQ
The significance of Blockchain PR in today's dynamic digital landscape cannot be understated. As the world grapples with the rapid advancements in blockchain technology, public relations plays an instrumental role in shaping the narrative around your brand. PR is not merely about spreading the word; it's about building a solid foundation of trust and credibility. When executed well, PR efforts can provide the crucial leverage that puts your brand in the limelight, attracting valuable partnerships, investments, and clients to your doorstep.
Yet, in the realm of blockchain, communication is more than just a tool—it's a differentiator. A well-thought-out communication strategy can set your brand apart in an increasingly competitive market. It weaves a unique narrative around your brand, making it more relatable and attractive to your target audience. In an industry as complex as blockchain, clear, precise, and engaging communication can bridge the gap between your brand and its potential stakeholders, driving growth and success in the process.
Yet, in the realm of blockchain, communication is more than just a tool—it's a differentiator. A well-thought-out communication strategy can set your brand apart in an increasingly competitive market. It weaves a unique narrative around your brand, making it more relatable and attractive to your target audience. In an industry as complex as blockchain, clear, precise, and engaging communication can bridge the gap between your brand and its potential stakeholders, driving growth and success in the process.
Trust is paramount in the intricate landscape of blockchain, defi and web3. Effective public relations can serve as a key pillar to establish it. By articulating the unique skills, experiences, and insights of your team, a robust PR strategy positions your brand as a trusted authority in the industry.
However, trust is not a one-time achievement. It's an outcome of consistent and clear communication. When your organization effectively shares its strategies, updates, and successes, it not only reflects a well-devised plan but also showcases the capability to execute it. Amidst the complexities of blockchain, such transparency and strategic communication stand as powerful trust signals, paving the way for lasting relationships and continual growth.
However, trust is not a one-time achievement. It's an outcome of consistent and clear communication. When your organization effectively shares its strategies, updates, and successes, it not only reflects a well-devised plan but also showcases the capability to execute it. Amidst the complexities of blockchain, such transparency and strategic communication stand as powerful trust signals, paving the way for lasting relationships and continual growth.
Public relations holds a transformative power for blockchain companies, serving as a strategic conduit for building trust and loyalty with their audiences. Unlike direct advertising and marketing, PR efforts focus on earning relationships rather than buying them, crafting a narrative of authenticity and mutual respect that resonates deeply with customers and partners alike.
Furthermore, PR goes hand-in-hand with advertising and marketing in the ideation process, message creation, information amplification, and customer care. It's a multi-faceted approach that balances the need for visibility with the requirement of substantive, value-driven communication. For blockchain companies, PR not only ensures their existing audience feels valued and understood, but also effectively attracts and engages new potential stakeholders, thereby creating a broad and loyal community around their brand.
Furthermore, PR goes hand-in-hand with advertising and marketing in the ideation process, message creation, information amplification, and customer care. It's a multi-faceted approach that balances the need for visibility with the requirement of substantive, value-driven communication. For blockchain companies, PR not only ensures their existing audience feels valued and understood, but also effectively attracts and engages new potential stakeholders, thereby creating a broad and loyal community around their brand.
In the web3 and blockchain landscape, characterized by its fundamental value of transparency, there are paradoxically many challenges. Anonymous teams, frequent security breaches, and the occasional disappearing founders make the sector a complex terrain to navigate for both projects and investors. In such an environment, establishing trust becomes paramount, and this is where a carefully crafted PR strategy plays a pivotal role.
An effective PR strategy deploys a myriad of channels—from articles and podcasts to influencer engagements and social media—to communicate consistently and openly with the community. By sharing insights, updates, and strategic decisions with clarity, companies can debunk misconceptions, address concerns, and foster a sense of transparency and authenticity. This trust-building exercise not only reassures existing stakeholders but also appeals to potential partners, investors, and users. In the intricate web3 and blockchain world, the trust engendered by a robust PR approach serves as a strong foundation for sustainable growth and long-term success.
An effective PR strategy deploys a myriad of channels—from articles and podcasts to influencer engagements and social media—to communicate consistently and openly with the community. By sharing insights, updates, and strategic decisions with clarity, companies can debunk misconceptions, address concerns, and foster a sense of transparency and authenticity. This trust-building exercise not only reassures existing stakeholders but also appeals to potential partners, investors, and users. In the intricate web3 and blockchain world, the trust engendered by a robust PR approach serves as a strong foundation for sustainable growth and long-term success.
Amplifying visibility in the blockchain sphere requires more than just a good product or service; it necessitates a comprehensive approach to public relations management. PR in the blockchain context is a multifaceted tool, encompassing areas such as reputation management, crisis communications, media relations, and content marketing, to name just a few. Each of these elements contributes uniquely to shaping your brand image and elevating your company's profile in a crowded marketplace.
The right blend of strategic communications, social media engagement, executive thought leadership, and even special events can make your brand stand out. Additionally, leveraging influencer relations, email marketing, experiential marketing, and partnerships can extend your reach and build relationships with key stakeholders. In essence, a robust and comprehensive PR strategy, tailor-made for the unique demands of the blockchain landscape, can significantly amplify your brand visibility and forge lasting connections with your target audiences. By adopting such a holistic approach, your company doesn't just gain exposure; it earns credibility and trust, which are invaluable in driving long-term growth and success.
The right blend of strategic communications, social media engagement, executive thought leadership, and even special events can make your brand stand out. Additionally, leveraging influencer relations, email marketing, experiential marketing, and partnerships can extend your reach and build relationships with key stakeholders. In essence, a robust and comprehensive PR strategy, tailor-made for the unique demands of the blockchain landscape, can significantly amplify your brand visibility and forge lasting connections with your target audiences. By adopting such a holistic approach, your company doesn't just gain exposure; it earns credibility and trust, which are invaluable in driving long-term growth and success.
Transparency in blockchain PR isn't just a benefit—it's a cornerstone. As blockchain technology inherently values openness and authenticity, having a transparent approach in your public relations activities aligns your brand with these core principles. By being clear about your goals, strategies, and actions, you gain the trust of your stakeholders—something especially valuable in the often-volatile blockchain landscape.
This commitment to transparency has multiple advantages. It encourages open dialogue with your audience, fostering a sense of community and loyalty. It also helps to dispel doubts or misconceptions that can arise in this complex field. Moreover, by providing regular updates and insights about your operations, you position your brand as honest and reliable, reinforcing its credibility in the market.
In the realm of blockchain, where trust is key, a transparent PR approach can set you apart from the crowd. By aligning with the ethos of the blockchain itself, transparency in PR not only boosts your brand's image, but it also bolsters the essential trust between you and your audience, fostering stronger and more beneficial relationships.
This commitment to transparency has multiple advantages. It encourages open dialogue with your audience, fostering a sense of community and loyalty. It also helps to dispel doubts or misconceptions that can arise in this complex field. Moreover, by providing regular updates and insights about your operations, you position your brand as honest and reliable, reinforcing its credibility in the market.
In the realm of blockchain, where trust is key, a transparent PR approach can set you apart from the crowd. By aligning with the ethos of the blockchain itself, transparency in PR not only boosts your brand's image, but it also bolsters the essential trust between you and your audience, fostering stronger and more beneficial relationships.
Contacts
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alice@incryptoland.com
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Dispute resolution
The formation, interpretation, and performance of this Agreement and any disputes arising out of it shall be governed by the substantive and procedural laws of France without regard to its rules on conflicts or choice of law and, to the extent applicable, the laws of France. The exclusive jurisdiction and venue for actions related to the subject matter hereof shall be the courts located in France, and you hereby submit to the personal jurisdiction of such courts. You hereby waive any right to a jury trial in any proceeding arising out of or related to this Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
Changes and amendments
We reserve the right to modify this Agreement or its terms relating to the Website and Services at any time, effective upon posting of an updated version of this Agreement on the Website. When we do, we will send you an email to notify you. Continued use of the Website and Services after any such changes shall constitute your consent to such changes. Policy was created with WebsitePolicies.
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You acknowledge that you have read this Agreement and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Agreement. If you do not agree to abide by the terms of this Agreement, you are not authorized to access or use the Website and Services.
Contacting us
If you would like to contact us to understand more about this Agreement or wish to contact us concerning any matter relating to it, you may do so via the contact form
This document was last updated on February 16, 2021
Links to other resources
Although the Website and Services may link to other resources (such as websites, mobile applications, etc.), we are not, directly or indirectly, implying any approval, association, sponsorship, endorsement, or affiliation with any linked resource, unless specifically stated herein. We are not responsible for examining or evaluating, and we do not warrant the offerings of, any businesses or individuals or the content of their resources. We do not assume any responsibility or liability for the actions, products, services, and content of any other third parties. You should carefully review the legal statements and other conditions of use of any resource which you access through a link on the Website and Services. Your linking to any other off-site resources is at your own risk.
Prohibited uses
In addition to other terms as set forth in the Agreement, you are prohibited from using the Website and Services or Content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Website and Services, third party products and services, or the Internet; (h) to spam, phish, pharm, pretext, spider, crawl, or scrape; (i) for any obscene or immoral purpose; or (j) to interfere with or circumvent the security features of the Website and Services, third party products and services, or the Internet. We reserve the right to terminate your use of the Website and Services for violating any of the prohibited uses.
Intellectual property rights
"Intellectual Property Rights" means all present and future rights conferred by statute, common law or equity in or in relation to any copyright and related rights, trademarks, designs, patents, inventions, goodwill and the right to sue for passing off, rights to inventions, rights to use, and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, rights to claim priority from, such rights and all similar or equivalent rights or forms of protection and any other results of intellectual activity which subsist or will subsist now or in the future in any part of the world. This Agreement does not transfer to you any intellectual property owned by the Operator or third parties, and all rights, titles, and interests in and to such property will remain (as between the parties) solely with the Operator. All trademarks, service marks, graphics and logos used in connection with the Website and Services, are trademarks or registered trademarks of the Operator or its licensors. Other trademarks, service marks, graphics and logos used in connection with the Website and Services may be the trademarks of other third parties. Your use of the Website and Services grants you no right or license to reproduce or otherwise use any of the Operator or third party trademarks.
Limitation of liability
To the fullest extent permitted by applicable law, in no event will the Operator, its affiliates, directors, officers, employees, agents, suppliers or licensors be liable to any person for any indirect, incidental, special, punitive, cover or consequential damages (including, without limitation, damages for lost profits, revenue, sales, goodwill, use of content, impact on business, business interruption, loss of anticipated savings, loss of business opportunity) however caused, under any theory of liability, including, without limitation, contract, tort, warranty, breach of statutory duty, negligence or otherwise, even if the liable party has been advised as to the possibility of such damages or could have foreseen such damages. To the maximum extent permitted by applicable law, the aggregate liability of the Operator and its affiliates, officers, employees, agents, suppliers and licensors relating to the services will be limited to an amount greater of one dollar or any amounts actually paid in cash by you to the Operator for the prior one month period prior to the first event or occurrence giving rise to such liability. The limitations and exclusions also apply if this remedy does not fully compensate you for any losses or fails of its essential purpose.
Indemnification
You agree to indemnify and hold the Operator and its affiliates, directors, officers, employees, agents, suppliers and licensors harmless from and against any liabilities, losses, damages or costs, including reasonable attorneys' fees, incurred in connection with or arising from any third party allegations, claims, actions, disputes, or demands asserted against any of them as a result of or relating to your Content, your use of the Website and Services or any willful misconduct on your part.
Severability
All rights and restrictions contained in this Agreement may be exercised and shall be applicable and binding only to the extent that they do not violate any applicable laws and are intended to be limited to the extent necessary so that they will not render this Agreement illegal, invalid or unenforceable. If any provision or portion of any provision of this Agreement shall be held to be illegal, invalid or unenforceable by a court of competent jurisdiction, it is the intention of the parties that the remaining provisions or portions thereof shall constitute their agreement with respect to the subject matter hereof, and all such remaining provisions or portions thereof shall remain in full force and effect.
Dispute resolution
The formation, interpretation, and performance of this Agreement and any disputes arising out of it shall be governed by the substantive and procedural laws of France without regard to its rules on conflicts or choice of law and, to the extent applicable, the laws of France. The exclusive jurisdiction and venue for actions related to the subject matter hereof shall be the courts located in France, and you hereby submit to the personal jurisdiction of such courts. You hereby waive any right to a jury trial in any proceeding arising out of or related to this Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
Changes and amendments
We reserve the right to modify this Agreement or its terms relating to the Website and Services at any time, effective upon posting of an updated version of this Agreement on the Website. When we do, we will send you an email to notify you. Continued use of the Website and Services after any such changes shall constitute your consent to such changes. Policy was created with WebsitePolicies.
Acceptance of these terms
You acknowledge that you have read this Agreement and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Agreement. If you do not agree to abide by the terms of this Agreement, you are not authorized to access or use the Website and Services.
Contacting us
If you would like to contact us to understand more about this Agreement or wish to contact us concerning any matter relating to it, you may do so via the contact form
This document was last updated on February 16, 2021