NOW LIVE PLACED Placed is open. 1,180+ listings from €95 · wire live in 1–48h · route check free Read the launch note →
Send brief

Is your news worth pitching?

Send the announcement. We tell you whether a journalist runs it free, or whether buying is the safer route.

Send the announcement See rates

Free. No account. Answered within one business day.

Pitch it

Paying for a story journalists wanted

A real raise, a real acquisition. These get covered on merit.

Get this wrong and you spend budget on something a pitch would have won, and add a label earned coverage does not carry.
Pay for it

Pitching something that is not news

A rebrand, a minor partnership, a product update.

Get this wrong and you burn the relationships you need later, and the weeks before your launch date.
What you get back
The branch you are on, and why

What comes back

One card, in one business day. This is a real shape, filled in.

Read · sample Verdict: buy, do not pitch
“We are announcing a Series A extension and a new CTO hire.”
AngleThe raise is an extension, not a new round. Tech press covered the original. The CTO hire is the stronger story, but only if they came from somewhere recognisable.
TimingTwo funding announcements in your category the same week. You would be third.
ProofAmount and lead investor on record. Enough for a wire, thin for a feature.
RouteWire for the record, plus two paid placements in the trade titles your buyers read. Hold the CTO story for a standalone profile in six weeks.
Why not pitch: a funding extension without a new lead rarely wins earned coverage, and burning the relationship now costs you the profile later.

Why this saves money

  • Paying for a story journalists would have run free wastes the budget and adds a label earned coverage does not carry.
  • Pitching something that is not news burns the relationships you need for the story that is.
  • Announcing into a crowded week is the cheapest mistake to avoid, and the one nobody checks for.

Free. No account. Answered within one business day by a person, not a score.

Send the announcement

Six answers you can get

Wire, paid media, pitching, AI-search visibility, founder visibility, or wait. Two of them cost you nothing, and we say them just as often.

Wire it
The fact needs to be on the record fast, to a named list, on a predictable clock.
Four tiers →
Buy the placement
Real story, wrong week, or an outlet that simply does not run this for free.
See the catalogue →
Pitch it
A journalist would run this on merit. We build the angle and take it out.
Process guaranteed, not the editor
AI-search visibility
The story is fine; the problem is that models cannot find or cite you.
Visibility review →
Podcast or op-ed
The story is really a point of view. It travels further in your own voice.
Booked, not blasted
Personal brand
Not one announcement — a cadence. The founder is the story.
Personal Brand Club →
Wait and improve
It is not ready. We tell you what would make it ready, and when to come back.
Costs you nothing

What the read is based on

Campaigns already run by the team, not a scoring model.

28
Pieces of coverage from one day’s notice, taken to financial press
Sports sponsorship launch
186M
Combined audience across that same launch week
FT · AP News · Business Insider
450M+
Unique views acquired in ten weeks, two NYT front pages and WSJ
Silicon Valley AI startup
50+
Verified articles from a single client programme, URLs on file
DeFi protocol archive
15
Investor enquiries traced to one feature
Early-stage VC fund
10,000+
Media and communications contacts built across prior campaigns
Since 2017

Who is behind the routing

Alisa Zhur, founder of Placed.
Alisa Zhur
Founder, Placed · writes Everything is PR

Placed exists because the same problem kept arriving: a real announcement, and no route for it. The routing logic here is the one used on client campaigns first — wire when the fact needs to be on the record, paid when the story is real but the week is wrong, a pitch when it will win on merit, and “wait” more often than anyone selling PR likes to admit.

Everything is PR → azhur.me → Why Placed exists →
Budget