NOW LIVE PLACED Placed is open. 1,180+ listings from €95 · wire live in 1–48h · route check free Read the launch note →
Native and sponsored formats laid out across print and screen.

Your campaign deserves a plan.
Not a cold email.

Every placement carries its price on the page. Add to cart, pay, and the money is held until the outlet publishes.

1,180+
Listings, priced and filterable
750+
Outlets, 55 countries, 25 languages
€95
Entry price, to €52,400 at the top
2017
Booking these outlets since · run by the team behind the catalogue

Forty of the 750 outlets, at today’s rates

Entry price per outlet, straight from the live catalogue. Twenty are open below. The account is what unlocks the other 1,160 listings, the filters, and the do-follow column.

Goal Personal brandInvestment PRProduct launchCrisis commsSEO & GEO
Region Global · 658Europe · 264North America · 200Asia · 195CIS · 91LATAM · 58Middle East · 44Africa · 16
Format Press release / wireSponsored articleFeatureInterviewNewsletterBannerPodcast / socialReview / listicleAI Search / LLM VisibilityTop-tier pitching
Link Do-follow onlyAny

What you are actually buying

Nine formats live, three landing soon. Each buys a different outcome, and each is labelled so you know what you can cite afterwards.

Press release
Wire distribution to named outlets. Publishes because it is paid, so the timing is predictable rather than hoped for.
Sponsored article
A full piece on the outlet, written to their house style and labelled per their policy.
Feature article
Long-form, reported, and built around a story rather than an announcement. The format that gets cited years later.
SEO article
Built around the query you want to own, with the link type stated before you buy. Do-follow where the outlet allows it.
Contributor piece
Published under your own byline as a named contributor, so the authority attaches to the founder, not just the brand.
Listicle
Inclusion in a ranked or themed roundup. Cheap reach, and it keeps earning as the piece gets re-shared.
Interview
Q&A or on-camera with the outlet’s own journalist. Scheduling led, so it needs the most runway.
Brand mention
Your brand cited inside a piece the outlet is already running. The lightest way into a title.
Review
Product assessed by the outlet. Editorial independence applies: you buy the review, not the verdict.
Display Upcoming
Banner and takeover inventory on the outlet’s own pages, priced per week or per campaign.
Newsletter Upcoming
A slot in the outlet’s own send, to a list that already opted in.
Influencers Upcoming
Creator placement and KOL relations, sourced and briefed rather than blasted.
Visibility workstream
AI Search / LLM Visibility

Make your company easier to understand, cite and surface across AI search and answer engines.

  • Entity and profile review
  • Source and citation gap check
  • Content and media route recommendation
  • Visibility plan across search, media and answer engines
Request visibility review

Delivered with specialist AI-visibility partners. No guaranteed AI rankings or answer placement.

Reviewed before outreach
Top-tier pitching

Premium editorial outreach for stories with the proof, timing and relevance to justify it.

  • Funding rounds and major launches
  • Original research or a report
  • Category-defining founder story
  • High-signal company news
Request pitching review

Coverage is never guaranteed; accepted campaigns are reviewed before outreach. We guarantee the process, not an independent editor’s decision.

What a package looks like before you buy

A real run against the live catalogue. You choose whether to continue before anything is booked.

“Personal brand under €3k/mo, tech media, PR agency owner” €2,900 / €3,000
iBusiness.NewsInterview · do-follow€1,000
Three do-follow articlesArticle · do-follow€1,900
The reasoning: one interview so the narrative is in your own voice, backed by three do-follow articles that keep working in search and in model answers long after the interview stops being news. 97% of budget used.

Why a paid placement can beat a random mention

A passing organic mention is unstructured, often undated, and frequently unlinked. A bought placement is the opposite, and that is precisely what makes it easier for a language model to retrieve and repeat:

  • Structured — a real headline, byline, date and body, not a sentence buried in a roundup.
  • Indexable — on the outlet’s own domain, in their sitemap, crawled on their schedule.
  • Persistent — it does not scroll away like social, and it is not deleted when a campaign ends.
  • Sometimes do-follow or canonical — depending on that outlet’s terms, which are stated on the row before you buy.

Not a ranking guarantee. Authority, traffic and reach describe the outlet, not your piece.

You do not have to pick alone

AI packaging Beta

Give it the goal and the budget. It reads the live catalogue and returns a package with the reasoning. You choose whether to continue before anything is booked.

Try the agent

Packaging concierge Free

Prefer to ask a person? Send the goal, the news and the number. You get a shortlist, the reasoning and proposed packages, with a fixed price before you commit. Questions answered before you buy anything.

Ask the concierge

Or have the whole thing run for you · limited places
Founding Visibility Sprint
One route, built and booked in 30 days

For a first announcement, when you do not want to assemble a plan from 1,180 listings. We read the story, pick the route, and book it — in one pass.

  • Route check on your announcement, with the reasoning
  • One wire tier or paid placement set, chosen for the story
  • Copy written to the outlet’s house style
  • Live links and a report you can forward
  • A read on what the next quarter should look like
What it costs

Priced per route — the media spend is whatever the outlets you approve actually cost, at the rates on this page. Nothing is marked up and nothing is booked before you approve it.

Apply for a sprint

Founding places are limited because each one is run by hand. Coverage on earned routes is never guaranteed.

Buy, publish, measure, repeat

01

Choose

Filter and add to cart at the outlet’s current rate.

02

Submit content

The outlet reads it, then approves or revises the rate.

03

Pay

Card or transfer via Stripe. Money is held, not released.

04

Live

The links land, with the labels stated before you bought.

05

Report

Reach, referral traffic, search and AI citations, in a deck you can forward.

06

Adjust and renew

Drop what underperformed, book more of what worked.

See paid media case studies Real campaigns, real numbers

Refunded if not placed

A paid placement publishes because it is purchased. If it does not run, you choose a replacement of equal value or a full refund of that item.

Authority, traffic and reach describe the outlet, not your piece. Performance is never guaranteed.

Enterprise and brand teams
Run the routing in-house

For comms teams placing continuously across markets: your own media routing, agreed rates across the catalogue, and a single approval trail instead of a vendor per country.

Request access

Three routes. This is the one where you choose.

Browse it yourself, or have it packaged

Browse 1,180+ listings at today’s rates. Or send the announcement first and we will tell you whether it is worth buying at all.