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There’s personal in Personal Brand.

One hit is noise. A cadence is a reputation. Personal Brand Club is a standing rhythm of interviews, columns, podcasts and awards — run for founders and operators building over years, not weeks.

€3,000 per month · application only · limited places, all delivered by hand.

Personal Brand Club — founder visibility as a programme.

Founder visibility compounds

Announcements decay. A byline, an award and a podcast appearance keep working: they get cited, they rank, and they give every future introduction something to stand on.

Ongoing

Interviews and columns

Recurring opinion in the titles your market reads. A column beats an announcement because it can run again.

On a calendar

Awards and list submissions

Applied for on a calendar, not remembered late. A single listing gives you a durable line in every bio you will ever write. Plus podcasts, stages and networking events worldwide.

Every quarter

The plan, rebuilt

A plan built around where you want to be known. Ghostwriting and angle development in your voice. An award and list calendar, so deadlines stop being found a week late.

Between quarters

Same-day reactive

When a story breaks in your category you are put forward the same day. Reporting shows the live links and what they did, in a format you can forward to a board.

Sept 2026

Rooms, not just column inches

Cape Town, South Africa. 16 to 21 September 2026. Five days across the Innovation Hub, Stellenbosch and the Cape Town Club, with local economists, lawyers and developers rather than a conference stage.

Run with BEYOND work & life management. Places are limited and dates are confirmed on application.

Founders working together around a table at a small off-site session.
Cape Town · 16–21 September 2026 · applications open
On merit

Introductions

Warm intros to founders, investors and editors from the network behind the catalogue. Made on request and on merit, in the markets you are actually entering.

We do not sell access to a list.

What a first quarter actually contains

Agreed on the call, then run to a calendar. Volumes move with your category and how much of your own time you can give.

Month 1
Positioning and bio cleanup
What you are known for, in one line that survives an editor. Bio, byline and speaker blurb rewritten to match.
Month 1
Profile and media kit update
Headshot, credentials, prior coverage and the two numbers you are willing to put on record.
Month 1–3
Podcast pitching
Shows your buyers actually listen to, pitched with an angle rather than a bio. Booked, not blasted.
Month 2
Op-ed or founder POV
One argument you are willing to defend, ghostwritten in your voice and placed where it will be argued with.
Ongoing
Media prompts and social cadence
What to say when your category is in the news, and how often, so the account is not silent between announcements.
Quarterly
Visibility plan and review
The award and list calendar, what ran, what it did, and what changes next quarter.
Planned, not yet live

A lower-entry founder visibility plan for founders who want the cadence without the full programme, and AI agents for prompts and monitoring once they are past beta. Members are told when each opens; nothing is sold before it works.

What it costs

€3,000 per month. Application only, limited places, all delivered by hand. The call agrees the angle and the cadence, not the price.

Start your founder brief

Whether this is your product

This works if
  • You have a point of view your market would argue with
  • You can give roughly an hour a fortnight to interviews and approvals
  • You are building something over years, not weeks
This does not work if
  • You need coverage this week for a specific announcement, in which case Pay Per Media is the honest route
  • You want your name in a title without saying anything in it
  • Nobody internally can approve copy inside a few days

Tell us what you are known for

Reviewed by a person. You will hear back either way.