NOW LIVE PLACED Placed is open. 1,180+ listings from €95 · wire live in 1–48h · route check free Read the launch note →

Some announcements need a wire.

Wire when you need distribution. Paid media when you need placement. Pitch when there is a story.

Rates on the tier. Account needed to order, not to compare.

It publishes because it is paid. The timing is predictable rather than hoped for.
Named lead outlet per tier. You know the masthead before you buy, not after.
Live within 1 to 48 hours of the outlet approving the copy.
Fulfilled per package terms — replacement of equal value or a refund of that item.
Telegraph pole strung with dozens of wires against a sunset sky.
A wire puts the fact on the record, everywhere at once. Which lines it runs on is the tier you pick.
Step 1
Drop
The BlockReuters
€1,500 from

Lead: The Block or Reuters.

Named outlets7
Syndication20+ media
Do-followNo
Syndicates to
CoinMarketCapBinanceCryptoCompareMuck RackGoogle News

First distribution with a named tier-1 lead.

Step 2
Engage
The Defiant
€2,250 from

Lead: The Defiant, with a complimentary article feature.

Named outlets5
Syndication+20 fintech, +400 mass
Do-followNo
Syndicates to
Google NewsCoinCodexBinance SquareDigital Journal

Crypto-to-mainstream reach on a working budget.

Step 3
Shine
Cointelegraph
€5,500 from

Lead: Cointelegraph PR link.

Named outlets8
Syndication+400 mass media
Do-followNo
Syndicates to
AP NewsBusiness InsiderMarketWatchMorningstarBenzingaThe BlockGoogle News

Authority play on high-traffic platforms.

Step 4
Impress
CointelegraphCoinDesk
€12,490 from

Lead: Cointelegraph or CoinDesk homepage.

Named outlets8
Syndication+400 mass media
Do-followYes
Syndicates to
AP NewsBusiness InsiderBenzingaCoinMarketCapCryptoCompareGoogle News

Major announcements that need homepage placement and a do-follow link.

Adding a tier signs you in first, then the tier is already in your cart. Rates move with the outlets. Do-follow is stated per tier because it is the one thing buyers assume and rarely get.

Add a mainstream masthead

The tiers lead with crypto and fintech press. Most announcements also want a name outside the category — bought individually, on top of any tier.

TechCrunch
Press release
€9,750
Live in 3–5 business days
Forbes
Article
€11,250
Live in 3–5 weeks
Business Insider
Article
€9,750
Live in 2–3 weeks
Wired
Article
€6,850
Live in 8–12 weeks
Fast Company
Article
€5,450
Live in 2–4 weeks
Entrepreneur
Article
€4,900
Live in 2–4 weeks

Rates and turnarounds straight from the live catalogue. Editorial independence applies: you buy the placement, not the verdict.

Before anything is submitted

You get the package, the reasoning, and the next step before anything is submitted.

1 · Pick the tier or send the goal and let the concierge pick it with you.
2 · Send the release, or have it written from your brief.
3 · The outlet reads it and approves or revises the rate.
4 · You pay. The money is held until it publishes.
5 · Live links and a report you can forward.

A wire is not a pitch

Wire distribution is paid placement. It puts the fact on the record fast. It is not earned editorial and we never present it as such — if your story would win coverage on merit, we will tell you before you spend.